Creating The Marketing Executive of the Future Using Key Deming Principles

The academic literature is robust in terms of how organizations can improve its innovation, sales and new product development processes as well as its marketing management program. Yet very little has been written on the methods in which organizations can cultivate and develop future marketing leaders. With this as a background, the purpose of this research is twofold. It will first link the overlap that exists between the Deming Philosophy of Management with specific marketing management frameworks within the literature. It will then analyze principles within Deming’s 14 Points and how essential they are in creating future marketing executives. The goal of this exploratory study is to illustrate the importance of the Deming Philosophy of Management when creating the marketing executive of the future.